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Identity Standards Guide


This Identity Standards Guide provides High Point Regional Health’s administration and staff, as well as outside vendors, with uniform standards for properly using our logo and other identifying elements associated with High Point Regional Health.

Why do we need an Identity Standards Guide?

Following these standards is essential to maintaining a consistent, high quality identity in all of High Point Regional Health’s communications – including publications,signs, advertisements, web sites, educational materials and stationery.

Envision McDonald’s golden arches, Nike’s swoosh and Ford Motor Company’s blue oval and flowing script. These images are instantly recognizable because of each company’s commitment to a consistent shape, color, proportion or placement of its corporate identity. McDonald’s arches are always golden. Nike’s swoosh never changes shape, and Ford’s typeface is always the same cursive script.

By using the correct logo consistently for all of an organization’s services, the logo becomes immediately recognizable to consumers and reinforces the promise of the Health System’s mission at every point of contact with our customers.

Consistent and appropriate use of the Health System’s identity elements not only keeps High Point Regional Health’s image crisp and clean, it saves money by assuring that materials bearing the Health System’s image are produced right the first time.

High Point Regional Health’s identity is most powerful when everyone in the Health System uses the identifying elements correctly.

Addresses

High Point Regional uses two addresses: (1) a physical or street address for shipments, packages and express mail and (2) a post office box number for all other correspondence such as bill payments, letters, etc.

Physical or Street Address:
601 North Elm Street
High Point, NC 27262

Mailing Address:
P.O. Box HP-5
High Point, NC 27261


Please Note:

When placing both the street address and the post office address on a document, be sure to match the zip code with the address that is closest to the city line in the address. For example:

P.O. Box HP-5
601 North Elm Street
High Point, NC 27262
  601 North Elm Street
P.O. Box HP-5
High Point, NC 27261


Main Phone Number:
336-878-6000

Web Site Address: www.highpointregional.com


QUESTIONS

All questions regarding logos and logotype use should be addressed
to PR & Marketing at 878-6202.