High Point Regional Health Wins Prestigious Gold Wallie Award
High Point, NC - The Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) recently awarded the High Point Regional Public Relations and Marketing department with a Gold level Wallie Award for advertising.
"Our team is thrilled to be the recipient of the CHPRMS award this year for best television advertising campaign," said Denise Potter, Vice President of Foundation/Public Relations & Marketing. "This award truly goes to our patients at High Point Regional who have been willing to provide their personal testimonies through our Living Proof ad campaign about the care they have received at High Point Regional."
Given annually, Wallie Awards recognize excellence in health care public relations and marketing. A panel of health care professionals selects winners in a variety of categories. The category in which the hospital was recognized for was: Television Ad - Campaign. A "Gold" level award represents the highest award for the category.
High Point Regional's Living Proof campaign features personal testimonies from patients sharing how High Point Regional has affected their lives. The campaign features television ads, print ads and mytotalcarestory.com, an interactive website where individuals can submit their own stories as well as read other testimonials.
For more information about CHPRMS or the Wallie Awards, visit www.chprms.com